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Nissan's senior manager color and design strategy Francois Farion on the importance of objects in keeping focus [w/Video]

Nissan's Francois Farion, senior manager, color and design strategy, features in a new video giving an insight into how important objects are to designers when communicating, defining and maintaining their design intentions. A lot of time and energy goes into designing a car and so, Farion says, it's vital that designers keep their focus throughout the process. He believes objects are the key to creating coherent designs.

Renault and Caterham to develop affordable sports cars

Renault and Caterham are to join forces to create new, more affordable sports cars under the Alpine badge. The two groups will establish a jointly owned new group – Société des Automobiles Alpine Caterham – under the leadership of Bernard Ollivier and will develop models to be sold as both Renault Alpine and Caterham. Tony Fernandes, Caterham Group Chairman, said: "We know the markets we are going into and, particularly in my playground in Asia, there is a huge opportunity to replicate the AirAsia model and give consumers access to exciting, affordable products that marry our interests in F1 and technology and help make their dreams come true." At this year's Monaco Grand Prix Renault unveiled the Alpine A110-50 concept, which was seen as a relaunch of the brand despite it being essentially a reworked version of the Renault-branded DeZir concept from the 2010 Paris Motor Show.

1 in 10 men prefer cars to women

Just over 12% of men think that some beautiful cars can look better than women, according to a new survey commissioned by Volvo in collaboration with brainwave monitoring specialists MyndPlay. The study analysed the electronic brain signals of respondents to measure the effect car design has on the human mind – and the results are very interesting… On Bing: see pictures of beautiful car design The most beautiful cars of all time In the interest of balance, women were also asked how they rank an attractive male compared to a good-looking car. The outcome showed one third (33%) of females asked actually rated images of impressive car design higher than pictures of an attractive man.